Los Angeles County Metropolitan Transportation Authority

Job Specification




Pay Grade
HAA ($141,918.40 - $177,923.20 - $213,907.20)
Job Summary

Plans, directs, and manages the activities of units within the Communications Department which include Arts and Design, Community Relations, Customer Care, Government Relations, Marketing, or Public Relations.


Duties and Responsibilities
  • Develops, implements, and monitors program work plan goals, objectives, policies, procedures, and budget

  • Plans and oversees the research and implementation of communications programs to ensure alignment with Metro’s mission and goals

  • Develops and manages core execution teams comprising of departmental and external staff members, that are responsible for developing strategies and achieving key objectives in the strategic plan

  • Works directly with the senior management to develop and implement the agency’s strategic plan including the assessment of budget and resources

  • Develops and implements board-adopted policy in support of the communication of information

  • Analyzes and makes recommendations about departmental workflow processes and staffing, which impact the achievement of departmental and agency goals

  • Interacts with business, professional, civic, government and community groups, and leaders in the coordination and implementation of projects

  • Consults with and recommends to Metro management, Board of Directors, and municipal and transportation officials on the direction, progress, preparation, and funding of customer related policies and programs

  • Directs coordination of assigned programs and policies including negotiating contractual agreements with private entities as well as other public agencies

  • Develops and reviews scopes of work for contracts; resolves legal, contractual and technical issues

  • Reviews and evaluates contractor proposals

  • Oversees, reviews and approves contractor work

  • Coordinates Metro participation in regional and external events, activities, and functions

  • Prepares comprehensive reports and correspondence

  • Recruits, supervises, and evaluates assigned staff; manages staff personnel issues

  • Communicates Metro’s safety vision and goals; oversees the implementation of agency and departmental safety rules, policies, and procedures; and maintains accountability for the safety performance of all assigned employees

  • Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out

May be required to perform other related job duties

Essential Knowledge, Skills and Abilities

Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks)

  • Theories, principles, and practices of marketing, advertising, public policy, communications, web and social media, and public engagement

  • Organizational structure, functioning, and protocol of public agencies and state/federal/local governments

  • Project management techniques and tools

  • Administration methods, including goal setting, program and budget development and implementation, capital and operating budgets, and funding sources

  • Modern management theory


Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things)

  • Planning financial and staffing needs

  • Analyzing situations, identifying problems, recommending solutions, and evaluating outcome

  • Exercising judgment and creativity in making decisions

  • Communicating effectively orally and in writing

  • Determining strategies to achieve goals utilizing a project management approach

  • Leveraging limited resources


Ability to (defined as a present competence to perform an observable behavior or produce an observable result)

  • Directing the overall operations of a major function within Communications

  • Manage large-scale projects from inception to culmination

  • Establish and implement policies and procedures

  • Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements

  • Represent Metro before elected officials and the public

  • Make verbal presentations supplemented by written materials

  • Prepare comprehensive reports and correspondence

  • Interact professionally with various levels of Metro employees and outside representatives

  • Supervise subordinate staff

  • Read, write, speak, and understand English

Minimum Qualifications

A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position.  Additional experience, as outlined below, may be substituted for required education on a two-for-one-year basis.  A typical combination includes:


  • Bachelor’s Degree in Business, Public Administration, Public Policy, Marketing, Communications, or a related field; Master’s degree in related field preferred


  • Five years of relevant senior management-level experience in customer relations, marketing, government relations, communications, public affairs/relations, public art, or public engagement

Certifications/Licenses/Special Requirements

  • A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions

Special Conditions

The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job.  Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions.

Working Conditions

  • Typical office situation

  • Close exposure to computer monitors and video screen                                        

Physical Effort Required

  • Sitting at a desk or table

  • Operate a telephone or other telecommunications device and communicate through the medium

  • Type and use a keyboard and mouse to perform necessary computer-based functions

  • Communicating through speech in the English language required



Job GroupJob Class CodeFLSA StatusDate OriginatedDate Revised

This classification is at-will and the incumbent serves at the pleasure of the hiring authority.

This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements.